This is a fresh idea on how to use this new fangled augmented reality technology, called Augmented Reality Cinema. The plan is to take locations and match movie clips to them through augmented reality; check out the teaser video below.
Though seems more appropriate for events and teasers as opposed to outright daily consumption. Though for entertainment companies, bands, and the right marketing/advertising minds this could be a really cool set up. I could even see a History Channel app using this.