Not much more you need then this; a serene night, powder, your board, & LEDs. I haven’t snowboarded in close to 10 years, but watching this is enthralling.
Coming Nowness.com Fashion photographer talks about his inspiration for this project:
Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes. The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. “I was really drawn to the idea of a lone character made of light surfing through darkness,” says Sutton of his costume choice. “I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.” Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. “Filming in the suit was the most surreal thing I’ve done in 20 years of snowboarding,” says Hughes of the charged salopettes. “Luckily there was plenty of vin rouge to keep me warm, and Jacob’s enthusiasm kept everyone going through the cold nights.”
Watching this made me smile, last I saw Iverson he was a bit of the a shell of the confident, ready to take on all comers player that I loved for so many years. On top of that it also features Dwyane Wade. So in one video two of favorite players of the last 15 years are on display laying props to one another.
I also love Iverson’s words about his famous crossover on MJ.
Oh yes it’s officially basketball season, and with that comes the best commercials in the biz. Yesterday premiered the LeBron James “Rise” from Nike Basketball and late last night premiered this funny gem for Dwyane Wade (channeling James Bond) via the Jordan Brand imprint “Dominate Another Day”. Love the Kobe, ‘Bron, Magic, & Celtic references.
Click the photo for Behind the Scenes Shots via Complex Mag. Click here for a look at the marketing done for the launch via NiceKicks.
Absolutely awesome commercial. Brings to mind so many of the great Nike Basketball commercials of the past, in tone, pacing, and direct reference (We see you Chuck).
I guess after their taking of 25 Emmy Awards for 2010, HBO wasn’t done. Apparently at least one Clio is in their sights.
They recently released this amazing promo commercial for their Boxing After Dark, lovingly known as B.A.D., series of boxing matches. And if the start of Boardwarlk Empire is any indication, they HBO will have 2011 on lock too.
